Full Disclosure: I was not paid to write this informational article. However the links to Loomly are affiliate links and I do receive a small monetary commission when users sign up to a paid version of the platform.
If you’re anything like me than tedious tasks can really crush your soul. Trust me when I say that it’s important for you as a creator to be posting to their social media profiles on a regular basis. Consistency is a key step towards growing a great following online, but it doesn’t have to be a huge hassle if you schedule your posts in advance. Doing so will essentially put your social media posting on Autopilot. There are a number of tools you can use in order to accomplish this, but today I will be focusing on using a tool called Loomly to connect with my online profiles and advance schedule using their calendar based system.
Following along is easy if you head over and sign up for an account. You get a 15 day trial with no strings attached.
Step 1: Sign up for an account
Signing up for an account is pretty straightforward. When you follow this link you can click to start a free 15 day trial of the service. (Keep in mind there is no need to enter credit card info unless you would decide to continue your subscription.)
After clicking the free trial button you’ll be prompted to create an account by entering some really basic information about yourself. Once you’ve entered a name, password, email, etc; you can agree to the terms of service and create the account. You’ll receive a confirmation email that you’ll need to open so you can confirm your registration and continue on into the members area.
Step 2: Create a New Calendar
The Loomly system is based entirely upon your “Calendars”. These are simply a calendar listing of posts you want to create. To get started with this you simply want to click upon the new calendar button on the left part of your dashboard. This will open up a page where you can enter your information about the calendar. You give your calendar a name, a time zone, and a logo if you’d like. Having multiple calendars is useful if you’re managing social accounts for multiple websites.
You’ll notice that after creating your calendar you get what’s called a “Workflow” section. This is simply a section that refers to how you’d like to moderate your social posts. Since I’m the only one posting on here I can choose either the Lite or Zero options with no issue. If you happen to be managing a team it might be a good idea to activate the original workflow option so you have more control over the moderation of everyones activities on the platform. After all, no one wants to be the person that sends out a viral tweet that puts the brand in a bad light.
The next prompt will ask you to pick how you’d like to schedule. Since I’m using only the Loomly platform here I’ll just pick the Schedule with Loomly option. It is important to note though that options exist to integrate Loomly with Buffer. There are also a few other options in the works as well so these could be useful if you’re running more than one platform for your scheduling.
Step 3: Connect Your Social Accounts
This next step will be when you connect the accounts you’d like to the Calendar you just created. For this example I’m simply going to connect my Twitter account, but as you can see there are the usual cast of characters listed that you can connect up to your calendar. It’s worth noting that with Instagram it’ll still require a little bit of work from you to publish, this is just the way Instagrams API is setup.
When you select Twitter to connect you’ll be prompted to signin and the screen gives you a little insight on what permissions you’re granting Loomly for use with your Twitter account. This step will be very similar for all of the social media websites so for the sake of time and article length I’m not going to cover every single one. However if you do have an issue connecting up an account with them I would suggest hitting up the support over at Loomly because they’re pretty good with helping you out.
Step 4: Schedule Posts
Now comes the fun part, actually scheduling our posts so we can be ahead of the game. I’m going to show you how to post directly from the calendar. So if you are not at the calendar screen simply navigate back to your dashboard and click on the name of the calendar you just created. It will bring you to a screen similar to the one below.
At this point you’ll wanna click the big green New Post button to continue on to making your first post.
The post screen will pop up and you’ll be given a list of steps to complete. The first step gives you some post ideas and allows you to set a time and date for your post. There is an option as well for a subject, this has no major effect on your post and is there for reference purposes only.
Step 2 is simply selecting the channels you’d like to publish to. Obviously I only have Twitter connected so it’s going to be my choice. Moving onto step 3 you’ll notice that at this point is where you’ll be actually writing your post out. In step 3 you will select a generic text and images for your post. Since each platform differs we can further fine tune things in step 4 of the posting process.
Step 4 gives you a preview of what the post will look like in each individual platform. From this screen you’re able to fine tune your post to look good on whatever social media site you’re posting too. That means you can make some posts longer or shorter, add hashtags, or even tag users from site to site.
At this point you can either save the post as a draft, publish it now, or schedule it for the time that was specified in the earlier step. At this point you’ve done it! Let’s celebrate that you are able to schedule posts. From now on you can set aside time at a point in the week and schedule all of your major posts in advance. This saves a lot of hassle and headache in the long run. Believe me.
How does Loomly Compare to the Competition?
Plan-wise Loomly offers a solo plan for $15 a month if you’re paying monthly billing. This includes 1 account with 10 social profiles attached to the account and unlimited posts (which should be plenty for most of the creators reading this). In comparison, Hootsuite has a similar starter plan priced at $29.99 per month for the same 1 account and 10 social profiles. Buffer offers a starter plan that matches the $15 per month, but your posts are limited to 100 monthly and it only allows 8 social profiles. All three platforms are very good and it seems that Loomly has a lot to offer the social media marketer, it is well worth looking into.
The only downside for Loomly is the lack of a free plan however this is a small inconvenience considering the free plans at Hootsuite and Buffer are very limited in what you can do.
My Final Thoughts
Using the Loomly program is pretty simple. I can go from nothing to a scheduled post within a couple minutes easily. Also the pricing is not too bad either. I think if you’re looking for an option to schedule posts in advance than it might be worth looking into Loomly. The free trial is 15 days and does not require a credit card of any kind.