What does the average YouTuber Make?
I see this question a lot on sites like Yahoo Answers and Quora. So much that I decided to write down a longer response to it because, while its a very simple question, the answer is much more complex. So I’ll give you my short answer and my long answer.
It varies based upon a number of factors.
When I see this question usually I feel like most people are referring to the amount people make using YouTube Monetization, so that’s where we will start. With YouTube Monetization a user can typically make anywhere from $5 to $10 per 1000 video views. This is very much dependant on a few things:
- Niche – Videos covering certain topics might have more demand than others.
- Time of year – Christmas time is a big ad spend time of year. January however, not so much.
- Length of video – Longer videos with better watch time can display mid-roll ads and earn more potentially. Currently video must be 10 minutes or longer to show mid roll ads.
For example when my Drinks recipe channel was monetized I would make roughly $13 a month in revenue for 8,000 views. Some in other niches may make much more.
There are other ways YouTubers make money besides relying totally on YouTube. In fact, the majority of full timers have more than one revenue stream coming in. Think about it, if you were running an ice cream shop would you only stock vanilla? Probably not, so why should all of your money be coming in from one source?
I’m just going to briefly cover each area because I could easily turn this into a book. However if you’re interested in seeing more articles and tips regarding different ways to make money than it’s worth visiting the Make Money With Social Media page.
Affiliate programs are pretty simplistic. You suggest a user buys a certain product, link to it with a special tracking link, and if the user makes a purchase you will get a cut of the income. Typically the best way to promote online with affiliate programs is to either make unboxing content, product reviews, or even tutorial videos. If you can create content that explains why this product rocks you’ll be more likely to sell more of them. It is required that you disclose when links are affiliate links (I typically use an * next to it and disclose it in my articles as well.)
Most affiliate programs offer a percentage based commission while others may offer flat rate depending on the product and the program. Popular affiliate programs include Amazon Associates, Shareasale, Commission Junction, and Link Share. If you also find yourself really loving a certain company you can always do a Google search to see if that company has an affiliate program.
I do however suggest you research the affiliate programs a little before jumping right in. Make sure the company has a good reputation for paying on time and not stiffing the affiliates.
Sites like Patreon, Kickstarter, and Indiegogo are popular ways for a creator to earn a little bit of income from their audience. With a site like Patreon the creator will make a page, add in payment amounts, set goals, and offer perks for users that are paying. By doing this you’re able to offer your dedicated fans extra content that you’ll be getting paid for. Patreon allows creators to charge monthly or on a per content basis although most YouTubers appear to go with the monthly deal.
Perks can include anything from a shoutout on a video to exclusive live feeds and more. Other great ideas for perks to offer include behind the scenes footage, early access to content, bonus content, a spot in the credit section, and more. I suggest focusing on engaging your audience first before jumping right into crowd funding, but once you have some regulars coming to your channel it might be time to start with crowdfunding.
Sponsorships can be a little hard to obtain for creators just starting out. In fact, they can just be downright hard at times. Despite this, many creators are using sponsorships to make some side income. Sponsors can pay you to talk about a product, use a product in a video, or even give a review on a product. Sponsors sometimes may come to you, but don’t be afraid to approach them as well.
If you’re looking to approach sponsors on your own than try finding brands you’d like to work with and reach out to them online. You can find a contact form on a website or even look them up on Twitter. I highly suggest gathering some information on your viewers before reaching out to someone. Knowing the general demographic and stats on your channel can help you pitch your company. You don’t want to work with a company whose core clientele is completely different than your viewers.
Another way to find sponsors is to join a site like Fame Bit. Fame bit is kind of like an online jobs site, but for sponsors. A company will post what kind of deal they’re looking to do and you’ll have the option to send them a proposal. Keep in mind that Fame Bit requires 5,000 subscribers to be a member.
Products and Services
Products and Services give your viewers something they can touch, an experience they can feel, or a skill they can learn. These types of products can be anything from your basic merchandise (shirts, hats, etc.) to a book talking about your area of expertise. Personally I like the idea of offering products that go with your niche rather than some generic shirts, but if it’s something someone will buy than I say go for it. These types of monetization is great because it gives your viewers the ability to support you while also giving them something they can use.
Services can include things like consultations, training courses, or design work. It all depends on what you’re good at. Online courses and consultations can be a type of “premium” version of the content that you’re already producing. So if you’re delivering amazing value on your main YouTube channel than you can use courses to deliver even greater value, at a cost of course. Once you gain some level of authority on a topic you’ll have people willing to pay to learn even more for you. It’s a common strategy among YouTubers; get users hooked to your free content and move them into a better product.